Weather Forecast


Eye Candy owner to expand into Emporium building in downtown Hastings

Vreeland will continue to occupy the current Eye Candy storefront space, but she has other plans for the space. Michelle Wirth / RiverTown Multimedia1 / 2
Lacy Vreeland, owner of Eye Candy REfind, recently bought this 8,000 square foot space across the street from her current storefront. Michelle Wirth / RiverTown Multimedia2 / 2

Some reimagination, change and repurposing is in store for Eye Candy REfind, but all in a big way. The retail store will be moving across the street to an 8,000-square-foot space.

The new store, located at 213 Second St., will be a massive upgrade as far as space — something owner Lacy Vreeland is very excited about. Eye Candy originally opened in downtown Hastings in 2015. At that time, Vreeland moved from an 850-square-foot location to the 2,500-square-foot space she is currently in. Now, she will move the store into a space that is more than triple her current size.

"Our inventory changes so much that it really makes it so exciting to be able to have the space to have new product and redo things and have different areas all the time," Vreeland said.

Vreeland said that the community has shown her great support that has allowed Eye Candy to grow. Now, with so many changes happening in the downtown area, it turned out to be the perfect time for Vreeland to expand her space.

She said that she was so excited to move her shop to Hastings and it has proven to be a good decision. Since moving Eye Candy to Hastings, Vreeland said that she has seen amazing growth in her business and she wants to continue to do an even better job for the community.

"I couldn't wait to get on the bandwagon originally and now I can't wait to see the strides moving forward in the future and I'm excited to be a part of it," Vreeland said.

Eye Candy will gain access to its new space in February 2018 with an opening date of March 1. Vreeland said that she cannot wait to get into the new space. She said that it has everything she has been lacking at her current space. She plans to leave most of the building as it is, but a few touch-ups are planned. For example, she plans to do a light exterior facelift, revamp the color palette on the interior and refinish the hardwood flooring downstairs.

"I think people will walk in and it will be a bit of a breathtaking moment," Vreeland said of the new space.

One of the features that the new space will provide is a balcony area, a space that Vreeland would like to eventually use as a small reception area to host groups and classes. There is a possibility to host classes for wreath making, fall centerpieces, sign-making and more.

So what will happen with the current store next to Oliver's Grove? Vreeland said that she is going to keep it, but she has not yet revealed what it will be. One of the major challenges of the current space is that there isn't enough room for custom projects. Vreeland had to turn away business due to the lack of space.

By moving all the retail items across the street, she will have more room for workspace and even a little extra for something else. While Vreeland did not reveal what the remaining space will be used for just yet, she did say it would be retail. She hopes to have that space ready to open by the end of March, but for now everyone will have to wait and see what she has in mind.

Michelle Wirth

Michelle Wirth graduated from the University of Wisconsin-Eau Claire in 2013 with a degree in journalism and web design. She worked as a web content editor for a trade association before coming to the Hastings Star Gazette in 2016.

(651) 319-4503