A few years ago, I was talking about soil health and the environment with a Midwest agriculturalist. I won't name him; let's just say he's a smart, educated and passionate guy with views well outside the mainstream of modern ag. He argued that few farmers really care about the long-term health of their soil or the environment in general. He insisted that most farmers are motivated almost exclusively by profit, with soil health and environmental considerations a distant second at best and ignored at worst. Right or wrong, it was strong stuff, strongly expressed.