New business brings standup paddleboarding to Hastings
One of the fastest-growing sports in the United States looks, at first-glance, like a weird combination of surfing and kayaking.
Kragenbring’s business, operated out of his home south of Hastings, is called waterSUPnorth.
He had his own business before, selling products for the window industry. When his primary supplier took a different direction, Kragenbring’s business took a blow. His wife Stephanie had a similar corporate fate.
“Collectively, with Steph’s situation and my situation, we decided we’d put together a couple ventures that we have a passion for. Now we’re in charge of our own fate.”
Stephanie Kragenbring recently opened www.iluvmy boat.com. Kyle Kragenbring, meanwhile, kept seeing standup paddleboarders while on vacation, and his gears got turning.
“We’ve always watched it as we traveled to other parts of the country,” he said. “We thought, ‘That sure looks enjoyable.’”
The duo has always loved boating and the river. This sport allows them to be on the water and be exercising at the same time.
“Honestly, it’s about the most enjoyable physical exercise I’ve found,” he said. “It is a full-body, full-core workout. You can make it as strenuous or as recreational as you’d like. Regardless, you’re getting a workout and at the same time, you’re enjoying nature. You’re on the water. It’s fun and it’s relaxing.”
The business specializes in selling mid-level and high-end paddleboards, with most ranging in price between $700 and $1,800.
“Paddleboards are one of those things – you can spend $400 or $500 and get a cheap paddleboard that lasts you, hopefully, two seasons,” Kragenbring said. “For another couple hundred dollars, you can get a board that will last you 10 to 15 seasons.”
They also sell paddles and a full line of accessories.
They have a showroom, open by appointment, and they also plan to have regular tours this summer. They’ve purchased a trailer to tote around the boards they have for sale, too. That way people can see the boards in action and use them on the water themselves.
The Kragenbring’s son, Brady, is also a partner in the business.
More information can be found online at www.watersup north.com.